Ten Commandments of Linking

Putting up a link to someone before you ask them for a link is proper linking etiquette and is much more effective than the alternative. If you're going to ask somebody for a link then don't waste their time unless you've already linked to them. This shows that you are serious about linking with their site and haven't just sp@mmed the universe asking for links! And if you tell somebody that you've linked to them, be sure that you really have. Otherwise, you've just lost your credibility. By the way, always tell your prospective link partner exactly how to link to your site.

I'm seeing this commandment being violated more all the time. Some people are in such a rush to get links that they try to link to EVERYBODY. They don't have any type of cohesive theme to their link directories. They are just a mish mash of totally unrelated websites thrown together - in other words a "link farm"!

Think about the types of sites you want to link with and build a useful directory that is complementary to what you are offering.

This one really makes me want to smite somebody! Some guy will ask you for a link, but when you go to his home page, you look around for 10 minutes and can't find a way to get to his link area from there. Most of these jokers are just trying to be sneaky and not let their customers ever find the link directory. My general rule is that I require a link to the link directory be prominently displayed on the home page. If I can't find it in 15 seconds or less, chances are nobody else will and it's of no value to me!

Actually, 50 links on one page is really pushing it in my opinion. If you have more than 50 links on one page, then you are doing something wrong. Google now ignores most web pages that contain more than about 50 links because many are just link farms. When I see the 4th Commandment being broken, it's usually because somebody is trying to have just one page of links. Of course, they're usually violating the 2nd commandment also because the site is usually a link farm too! It's very important that your links are broken up into relevant categories and that each one isn't over 50 links.

This is a pet peeve of mine actually. I can't stand when some idiot wants me to add their Pet Food website to our Wedding Services Directory! I don't know what planet these people come from, but they need to get a clue! Remember, you need to be building a valuable resource with your link directory. If you are marketing Pet Food, then build some kind of a Pets theme into your link directory, or maybe a link directory of all the things to do in Pets perhaps. Be creative but always keep this in mind. Your goal is to build a resource that will attract the kind of people that would be interested in what you're offering. If you do this right, your business will pick up dramatically because your link directory will always be attracting potential customers.

Don't make someone hunt for 10 minutes on your website to verify that you posted their link. Just give them the URL where you've put the link or tell them what category you posted them in. Everybody's time is valuable and nobody wants to hunt for their link for very long.

If you send email to unrelated web sites in your link directory just because you want to possibly get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email is not going to be a happy camper because your web site does not remotely match their web site and has nothing to offer their visitors. The webmaster is most likely just going to delete your email but if you catch them on a bad day, he might report you to the spam police. Either way you loose! Make sure you only send email to sites that match your chosen theme and tell them exactly what page you'd like to see your link on in the letter. That way the person that gets your email will know that you've actually been to their site and that you cared enough to tell them where to stick your link!

Don't tell people your whole life story when you ask for a link because they really don't care! When I get a link request, I'm looking at these factors.

Is this site somewhat related to our site and does it fit in our links directory theme?

Has this person already linked to us?

Can I easily find their link area from the home page?

Does this site have a coherent theme or is it just a link farm?

Is the page that our link is on have 50 links or less?

So in your link request letter, just tell them where their link is and where in their directory you'd like to be placed. Also, give them the description that you'd like to use for your website's listing too. That's all they need to know.

If you tell somebody that you're going to upgrade them to link partner status, then make sure you do it right away or let them know when they can expect it to be done. Update your link directory promptly and always keep your word to your link partners. They did give you a link when you asked for it and therefore deserve your respect.

If you give somebody a link, then don't delete it when you think nobody's looking! I've seen people try to pull one over on me by getting a link, then deciding to delete their entire link directory a few months later! These people must think that a link directory is just something that you do for a while and then delete when you have some links or something. Linking is not just something you do for a bit and then throw away - it's a total way of life dude! When you're doing linking right, you're building a valuable resource that will get lots of traffic.